32Red signs Carl Frampton as brand ambassador

ne sports betting company 32Red have announced the signing of a multi-fight agreement with Northern Irish former two-weight world champion boxer Carl Frampton, a deal which will see Frampton become the firm’s brand ambassador.The deal, which kicks off with this Saturday’s ‘Frampton Reborn’ card from The SSE Arena in Belfast, will cover Frampton’s fights under his new promotional agreement with Frank Warren. As a part of the deal, Frampton will provide regular content for the 32Red blog and social media channels.Gerry Murray, Director of Brand & Acquisition at 32Red, commented: “All of us at 32Red are delighted to have the opportunity to work with Carl during what could be the most exciting period of his career.“We have a successful existing partnership with Carl’s new promoter Frank Warren and when the opportunity presented itself to take that to the next level by adding him as an ambassador, it was something we jumped at.”Frampton said: “I’m excited to be sharing the next stage of my career with 32Red, a brand who have a long history of supporting top quality sport and boxing in particular. I’m looking forward to working with them in what is such a great time for boxing and especially for me.“My focus is now on winning back a world title at Featherweight and then becoming a 3-weight world champion at Super-Featherweight and I am thankful to have 32Red’s support as I look to achieve that.”