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The multi-year partnership includes branded signage from the operator throughout Bridgestone Arena, the club’s stadium, as well as plans to open an MGM-branded restaurant and bar on the arena’s suite level.
BetMGM signage via the deal includes an on-ice logo and on dasher boards during Predators games.
“The Predators are a tremendous organisation with one of the sport’s most passionate fanbases,” said BetMGM Chief Revenue Officer Matt Prevost. “We look forward to our partnership with the team and the opportunity to elevate Nashville’s gameday experience.”
The agreement with the Predators strengthens BetMGM’s presence in the state of Tennessee, with the operator signing a sports betting partnership with National Football League (NFL) club the Tennessee Titans in 2020.
“We are always looking for ways to enhance Smashville and bring a better experience to the best fans in sports,” said Nashville Predators President and CEO Sean Henry.
“Integrating an industry leader like BetMGM into our building is a tremendous opportunity and we hope to continue to grow our partnership in the years to come.”
Founded in 2018 and headquartered in New Jersey, BetMGM utilises Entain’s US-licensed technology to offer sports betting and online gaming via brands such as BetMGM, Borgata Casino, Party Casino and Party Poker.
Last month, the group sent a $180,000 grant to the International Center for Responsible Gaming (ICRG), in support of the organisation’s research and education on responsible gambling and the impact advertising has on problem gambling.
