The deal, which will see FeedConstruct provide exclusive sports data and video coverage of the Ukrainian Football Premier League, comes amid the backdrop of the continuing Ukraine war.
After announcing the partnership, Andrii Pavelko, head of the Ukrainian Football Association, said: “Restarting football is a big step for the country. It’s a sign to the world that Ukraine can and will win. It’s also a sign to society that we are confident.”
Meanwhile, FeedConstruct CEO Artashes Sargsyan added: “Despite challenging circumstances, Ukrainian football will show its strong will, and football fans around the world will have the chance to follow the competitions closely thanks to FeedConstruct’s exclusive rights to the [aforementioned] leagues.”
Over 200 matches will be shown around the world by FeedConstruct, which will also provide betting coverage for the league as it gets back underway.
The sports data supplier will further show around 140 matches of the Ukrainian First League, and 110 of the Second League.
However, in addition to the men’s sport, the women’s domestic league will have 100 matches shown through FeedConstruct, with the winner earning a debut place for a Ukrainian women’s team in next season’s Champions League.
FeedConstruct is also in the second year of a deal with the Ukrainian Association of Football Referees Committee, which sees its logo presented on all referee kits in the Ukraine Premier League, the Cup of Ukraine, the First League of Ukraine, and the Second League of Ukraine matches.
