The mobile and online wagering platform, owned by Affinity Interactive and part of the same group as Daily Racing Form, will see its company branding appear on the race car.
The partnership also includes other branding opportunities throughout the racing season, in addition to VIP access to all 23 Formula One races.
James Zenni, Chairman, Affinity Interactive, commented: “As we continue to grow the online and mobile wagering platforms of DRF Bets, sponsoring a like-minded pioneer and visionary in Alfa Romeo F1 Team Orlen is a tremendous opportunity to showcase our platforms to dedicated Formula One racing fans around the world.
“We look forward to working with the ownership team to explore ways to expand the partnership.”
Alfa Romeo F1 Team Orlen, the current branding of the Alfa Romeo constructor, won the first two World Drivers’ Championships, in 1950 and 1951 respectively. It is currently operated and managed by Sauber Motorsport.
In the most recent Formula One season, the team finished ninth out of the 10 constructors which took part.
Frédéric Vasseur, Team Principal, Alfa Romeo Racing Team Orlen, said: “DRF Bets is a growing brand in the sports betting industry, and we are proud to feature them on our car for the upcoming season.”
Outside of racing, DRF Bets is quickly growing its reputation in the US, recently launching its first online sportsbook in Iowa, Missouri and other states through market access agreements.
Affinity Interactive, parent company of DRF Bets and Daily Racing Form, has a combined customer base of over one million.
