Barbados Royals, part of the Royals Sports Group, is a sister franchise of the Rajasthan Royals, which competes in the Indian Premier League.
As part of the sponsorship deal, MCW will have its branding placed on the front of players’ shirts, as well as around the Kensington Oval, where the franchise plays its home games.
MCW will also have the opportunity to reward customers with VIP experiences and exclusive content.
Lee Yong Fuk, Marketing Director, MCW, commented: “We’re very happy to be associated with a global brand in the Royals Sports Group. We feel there is a lot of passion and love for the game in Barbados, and through this partnership we wish to enhance fans’ experience of cricket off the field.
“With the Royals Sports Group on board, we feel we have access to a global fanbase that can help us propel our offerings and create a more global imprint.”
The next CPL season, taking place between 30 August and 30 September, will see the Royals attempt to improve upon last season’s form, where the franchise finished in last place. The team has won the CPL on two previous occasions, in 2014 and 2019.
Michael Fordham, CEO, Royals Sports Group, said: “We’re very happy to have MCW on board as our principal partner for the upcoming season. Our aim has always been to connect and work with partners that share a global vision; a vision that enables the collective partnership to prosper.
“For us at Barbados Royals, fans are always the priority and with MCW on board, we’re really excited to see the new ways in which we can collaborate to bring the best experience to our fans worldwide.”
The agreement between the Royals and MCW was facilitated by Outlast Sports, a Dubai-based media outlet.
