The agreement is Fubo Sportsbook’s first sponsorship of a professional sports team.
The deal, subject to all applicable regulatory approvals, centres around the creation of the Fubo Sportsbook Lounge at MetLife Stadium for Jets home matches. It will be the first authorised, mobile sports betting lounge in the stadium, and is set to debut during the upcoming 2021/22 NL season.
“This partnership with Fubo Sportsbook is another major step for the New York Jets in our journey to prioritize engagement with our fan base, including the enhancement of their overall stadium experience on game day,” said Jeff Fernandez, Jets Vice President, Business Development + Ventures. “With Fubo Sportsbook, Jets fans will be treated to their innovative mobile viewing and wagering platform, which will be brought to life at the dynamic new Fubo Sportsbook Lounge.”
Fubo Sportsbook will also become the presenting partner of the Jets Mobile App, and is the Jets’ first legal sports betting partner to leverage the team’s new advertising data partnership with Sportradar.
Scott Butera, President of Fubo Gaming, commented: “The New York Jets is a leading sports organization with a strong base of enthusiastic and loyal fans and we strongly believe in the future success of the team. We are excited to be their partner in offering this community a truly unique sports betting and entertainment experience.
“The Fubo Sportsbook is designed to meet the increased demand for interactivity by integrating real-time sports streaming with personalized wagering experiences. The Fubo Sportsbook will also have the ability to leverage first-party data to understand viewing preferences and provide relevant bet recommendations.”
