In his new position Eriksson will be tasked with driving the development of Kambi’s next generation sportsbook and will also be responsible for creating one which is able to lead a potentially soon-to-be regulated US market.
Eriksson brings with him ten years of experience at Swedish sports betting monopoly Svenska Spel, including four years as Director of Business Development and Innovation.
Primarily based out of Kambi’s product-focused Stockholm office, Eriksson will lead the supplier’s product strategy, design and implementation, reporting to Kambi Deputy Chief Executive Officer and Chief Business Development Officer Erik Logdberg.
Speaking about the appointment, Logdberg said: “I’m delighted to welcome Mattias as our new Chief Product Officer. Mattias’ knowledge and expertise in creating and commercialising future-ready products will be invaluable as we continue to build our product organisation.
“Our transformation into the future hinges on our ability to create products that help our operators outperform the market, and Mattias is the perfect fit to enable our ambition.”
Incoming CPO Mattias Eriksson added: “Kambi already has a fantastic product – the best Sportsbook on the market but, even more importantly, it has the capabilities required to meet the challenges of a rapidly changing sports betting industry.
“As a lifelong follower of US sports, I’m particularly excited at the prospect of bringing Kambi’s knowhow to American sports fans, and I’m confident we will have a product in place they will love as much as our customers around the rest of the world already do.”