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The UK’s National Lottery operator, Allwyn, has announced it is partnering with the Peace Race for a second consecutive year.
The cycling tour was founded in 1948, originally being made to promote peaceful cooperation within central Europe after the end of the Second World War.
The race is part of the Nations Cup and is open to riders up to the age of 23, and has been considered a showcase for future stars of the sport.
For this year’s Peace Race, which is taking place from 30 May to 2 June 2024 in the Czech Republic, there will be 22 national teams taking part, including Austria, Colombia, France, Great Britain, Germany, Mexico and Ukraine, with the race consisting of 468 kilometres with a total elevation gain of 7,981 metres.
Allwyn as a general partner will look to bring its international reach and resources to promote the tour globally, to underline the importance of inclusivity and unity in sport.
Allwyn Chief Officer of Global Brand, Corporate Communication and CSR Pavel Turek said:
“It’s not just about the race, it’s about the future it represents. The Peace Race is a launching pad to the highest levels of international cycling, showcasing the transformative power of sport to change lives for the better.
“Allwyn’s continued partnership with the Peace Race underscores our commitment to promoting unity and inclusivity and helps to build a platform of goodwill, cooperation and winning for all. We are excited to continue this legacy.”
Race Director of the Peace Race Leopold König added:
“Every year we see talented young competitors race here, but the Peace Race isn’t just about the competition. It’s about cultural exchange between nations with cyclists from different backgrounds and political systems coming together to forge friendships that transcend across borders.
“We hope that many spectators will come to see the best young cyclists in world, and we promise they will have a fantastic experience. We have a prepared a challenging course this year and I personally cannot wait to watch the future stars of international cycling.”
Last month, Allwyn promoted the 2024 Wings for Life World Run charity event, supporting the charity event as its global partner.
