FanDuel and Genius Sports double down on partnership with NFL data deal
The London-based sports data firm will provide its official sportsbook, media content and NFL advertising inventory to FanDuel, while the Flutter-owned operator will designate Genius as a preferred programmatic marketing partner. Moreover, Genius will provide access to its NFL assets, including the league’s proprietary Next Gen Stats (NGS) and official data feeds to boost pre-match […]
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