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The IBIA’s members comprise over 50% of all regulated commercial online betting and have a global annual turnover of CA$160bn (US$119bn).
The sports betting and casino brand was recently awarded a licence by the Alcohol and Gaming Commission of Ontario, to offer its gambling portfolio in the Canadian province.
André Bewerungen, Head of Sportsbook for Bet99, said on joining the association: “Joining IBIA, the world’s leading independent integrity monitor, is critical to our sportsbook strategy, in which trust, integrity and protection are prioritised for our Canadian customers.
“We are delighted to combine forces with IBIA to combat foul play in sports, as well as betting-related corruption and manipulation, providing our customers a safe and enjoyable environment.”
Meanwhile, IBIA CEO Khalid Ali added: “IBIA is delighted to welcome Bet99 to the association. The move highlights Bet99’s commitment to integrity and further cements IBIA as the leading integrity monitor in Ontario, with more than 75% of licensed online betting operators having joined the association.
“IBIA looks forward to collaborating with Bet99 both in Ontario and within the operator’s wider international betting operations to safeguard those markets from fraudulent betting activity.”
In other news, Bet99 also announced it has recently teamed up with Low6 to offer new, free-to-play products.
The Canadian iGaming brand is looking to take advantage of Low6’s gamification technology to develop free, sports-focused content, including an NFL and NHL pick’em game.
IBIA CEO Ali joined Gambling Insider for an exclusive interview in our Sports Betting Focus magazine earlier this year.
