NBA signs first European betting partnership with French lottery operator
FDJ operates France’s national lottery and its partnership with the NBA will be promoted in more than 27,000 retail locations, as well as on ParionsSport, its gaming brand. FDJ will use official NBA data and branding across ParionsSport’s land-based and digital offerings. Head of Gaming Operations for FDJ, Richard Courtois, said: “Partnering with the NBA, […]
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