The partnership designates FanDuel as an Official Betting Operator of the PGA TOUR. Furthermore, the two groups will collaborate to deliver odds-based content to fans exclusively via the TOUR’s Twitter, Facebook and Instagram accounts.
“FanDuel is a market leader in the United States and we look forward to extending our relationship in the sports betting space for three more years,” said PGA TOUR Senior Vice President, Media and Gaming Norb Gambuzza.
“FanDuel continues to see incredible growth in its golf products and is poised for additional growth through its partnership with Jordan Spieth. Integrating FanDuel’s odds into our social content provides relevant storylines and up-to-date betting information for fans who want to get involved in sports betting in our sport.”
FanDuel, as part of the TOUR’s Official Betting Operator program, will have rights in the US to use the PGA TOUR marks, as well as rights to advertise within TOUR media and TOUR partner platforms.
Mike Raffensperger, CMO FanDuel Group, commented: “We are excited to continue our relationship with the PGA TOUR, a partnership that has been one of our most innovative and groundbreaking since its inception.
“We value the TOUR’s willingness to be a first mover in bringing new features like real-time highlights into our app which enhance the entertainment experience for the TOUR’s passionate fans.”
The news follows a similar three-year extension between BetMGM and PGA TOUR last month, where the former was also designated as an Official Betting Operator of the latter.
