The latter’s Bplay brand is launching in Buenos Aires, now with support from GiG, who has agreed to provide its player account manager and sportsbook.
More importantly, their agreement marks an expansion for both Bplay and GiG, which has in recent months secured multiple deals in the region.
In early August, GiG announced an agreement with Betsson. This deal was for the group’s platform, specifically to support Betsson’s activity in Colombia, and marked GiG’s third partnership in the country.
Meanwhile, Argentina’s capital province is the fourth LatAm region to welcome the Bplay brand, with a fifth already in the works.
Towards the end of 2022, GiG and Bplay expect to follow up the latter’s debut in Buenos Aires with another venture, this time in the Argentinian province of Entre Rios.
“Bplay continues to bring the best gaming experience for our customers in Latin America,” said Jose del Pino, Business Unit Manager at Grupo Boldt.
He added: “Our partnership with GiG and Sportnco Gaming has been a fundamental pillar for delivering the Bplay experience and I look forward to continue growing together.”
Hervé Schlosser, Managing Director of Sportnco Gaming at GiG, said: “It is exciting to be playing a big part of the expanding digital iGaming market for LatAm.
“Our partnership with Grupo Boldt and the Bplay brand promises a great deal of potential, leveraging our combined knowledge and expertise to further consolidate our commerciality in the region.”
