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The International Betting Integrity Association (IBIA) has partnered with IXUP Limited as part of a US sports betting integrity initiative.
Both companies will collaborate on improving the sports betting compliance landscape.
As part of this, the IBIA will promote the PlayPause encryption matching network from IXUP to its operators.
In return, IXUP will promote the integrity monitoring solution from the IBIA to its partnered operators, regulators and teams.
Khalid Al, IBIA CEO, said: “This partnership allows each party to potentially incorporate the other’s relationships, technology and best practices, be it across the identification of suspicious betting activity or the encrypted matching and identification of excluded individuals betting in breach of sporting rules.
“Both IXUP and IBIA recognise the critical importance behind maintaining integrity within US sports betting and we will continue to investigate new collaborative technologies and solutions to support operators in achieving this.”
The companies have also stated that the delivery of complementary services is something that could be explored in the future.
Kevin Vonasek of PlayPause said: “IBIA and IXUP share a common approach toward helping stakeholders make your disparate, competitive and sensitive datasets more useful across industry collaboration and enhancing the integrity of the sports betting ecosystem.
“We are not here to point fingers or smear your names across the press. We don’t want to know your data, nor should we ever see your data.
“We are simply a B2B encrypted fuzzy matching service helping operators, regulators and leagues better detect, investigate, and ultimately prevent wagering activity that is in direct conflict with our industry’s rules and codes of conduct.”
Earlier this autumn, The City of Buenos Aires regulator signed a memorandum of understanding with the IBIA for better communication between the two companies.
