JBO will continue its close collaboration with OM across a series of key activations and content-marketing opportunities, as the French club attempts to make a return to Champions League football next year.
Over the past 12 months, OM has made progression with its ambitious plans of expansion, aiming to move globally into more emerging markets.
This partnership between JBO and OM will provide a platform from which both parties can organically grow and engage with fan bases across Asia.
JBO will continue to develop its online offerings for sports fans around the region while working to strengthen each aspect of the agreed partnership.
A JBO spokesperson comments that “JBO has harnessed a suite of well-positioned international betting partnerships to drive awareness and participation around our progressive brand values, across both mature and developing Asian territories – and this ongoing collaboration with OM is a firm tent-pole in our home camp. We’re always looking for ways to engage with our customers across digital channels and OM knows how to inspire and deploy natural fan enthusiasm.”
Nathalie Nénon-Zimmermann, Chief Marketing & Revenue Officer at OM, added: “We’re thrilled to continue our adventure with JBO as our Official Asia Betting Partner. It’s a brand that perfectly aligns with OM’s history and continued success. We share similarly aligned values around the game for securing our goals in the most dynamic way possible.”
Nénon-Zimmermann continued that: “In short, it’s fantastic to see Marseille creating wider interest from outside France, and JBO are the ideal team with which to grow our own brand via the unifying power of football.”
