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Mixed martial arts fighting promotion, the UFC and Roobet.fun, a free-to-play social casino have announced a multi-year partnership.
As part of the agreement, Roobet.fun will receive branding in the UFC octagon at select UFC pay-per-views and Fight Nights. Roobet.fun will also be featured as a presenting partner on select episodes of Embedded. Embedded is an all-access series featuring top UFC athletes preparing for upcoming events.
Roobet.fun currently has connections to the MMA world, as it produces several MMA podcasts, including Champions Corner with former UFC flyweight champion Brandon Moreno; Chute Boxe hosted by Diego Lima, head coach and manager of the Chute Boxe Academy in Brazil; and On the House with MMA agent Jason House.
The UFC and Roobet.fun will also collaborate on a variety of content that will be distributed across UFC-owned social media channels and digital platforms.
The collaboration will also provide UFC fans with the chance to experience UFC in the flesh; by competing for sweepstakes packages that will reveal in-person prizes. Prizes to be won will include: tickets to UFC events, post-fight tours of the Octagon, meet and greets with UFC athletes and VIP tours of the UFC Performance Institute and more.
Grant Norris Jones, SVP of Global Partnerships, commented: “We’re thrilled to welcome Roobet.fun as an official UFC partner. Roobet.fun is an innovative online gaming platform that offers an incredibly compelling user engagement experience via a free-to-play social casino.
“It’s a forward-thinking approach to gaming we believe UFC fans will enjoy.”
Anthony Brennan, Roobet.fun Co-Founder and Head of Partnerships, said: “Roobet.fun originally entered the fight space to support some of the best UFC fighters on the planet, and now as the official social casino of the UFC, we will provide exciting, free games and prizes to the greatest fans in the world.
“With this partnership, Roobet.fun will create groundbreaking experiences that UFC fans have never seen before.”
