The agreement will see the sportsbook app and Coombs collaborate on a range of new content, which includes SBK Edge Rush and SBK Edge Rush Extra.
The former is a weekly podcast during the NFL season hosted on The Nat Coombs Show channel, featuring special guests and odds from SBK, while the latter is a weekly podcast during the NFL season hosted on SBK’s channels, featuring Coombs and SBK Tipster Tom Collins breaking down the betting for all the televised NFL action. Both podcasts will be released on Fridays throughout the NFL season.
The partnership also involves a weekly NFL preview column by Coombs, which will appear on the SBK Betting Zone.
“We’re thrilled to be teaming up with Nat, who brings a wealth of NFL expertise and an audience that understands what we’re about,” said SBK Head of Customer Marketing Adam Baylis.
“This will be some of the best NFL content out there and I can’t wait to release the first podcasts and columns.”
Coombs commented: “I’m delighted to partner with SBK for the upcoming NFL season. I know Tom and the SBK team love their football so I look forward to working with them and having many interesting discussions on the Edge Rush podcasts.”
SBK currently offers two sports podcasts in the form of The SBK Betting Podcast, hosted by Racing TV’s Jess Stafford, who provides insight for all of the top UK horse races, and SBK Saturday Night Selections, where Collins analyses all the big weekend races in the US.
