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Developer and supplier Scientific Games has announced the continuation of its licensing partnership with distributor Fremantle, which has seen the pair bring a range of game show brands to lottery players.
Titles such as The Price is Right, Family Feud, and Press Your Luck have been reimagined for on-to-go lottery players as part of the ongoing collaboration. Further, these titles are live in the UK, Australia, Canada, France and the US.
Both companies will be pleased to ensure the continuation of this relationship, as it allows them to broaden their respective brand portfolios across the key markets named above.
Last year, Fremantle also announced a global partnership with Playtech Live for the Family Feud franchise.
Commenting on this latest collaborative development, Erica Gadecki, SVP Partnership Solutions for Fremantle, stated: “We are delighted to continue this incredible partnership with Scientific Games. Their continued success with bringing our iconic brands to lottery fans around the world is unparalleled.”
For Scientific Games, the news follows a recent development that saw the supplier also further enhance its relationship with the Washington National Lottery last week. This followed a string of US lottery-related developments for the company, which also partnered with the Kansas and New York Lotteries in May.
Also discussing the Fremantle partnership was Tina Hoover, VP of Licensing for Scientific Games, who said: “We are thrilled to continue our partnership with Fremantle and look forward to collaborating on more engaging lottery experiences together.
“Some of the most entertaining licensed brand lottery products offered by Scientific Games are themed to Fremantle TV game shows. Our game design teams continue to push the limits on creative ways to immerse players in their favorite game show brands.”
