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This new partnership brings a range of entitlements for both ESPN Bet and theScore Bet, including intellectual property rights, premium NHL experiences, and media and marketing integrations across various league programs. It will also give both brands immediate access to a host of benefits that will endure throughout the NHL regular season, Stanley Cup Playoffs, 2024 NHL Winter Classic, 2024 NHL Stadium Series and 2024 NHL All-Star Weekend.
Jason Jazayeri, NHL VP, expressed enthusiasm about the partnership; “From day one we’ve said our media rights deal with ESPN and The Walt Disney Company has been a big win for our fans and our League, and this new collaboration is further testament to the value of our partnership.
“The NHL is younger, faster and more exciting than ever, and delivers tremendous opportunities for fan engagement and responsible gaming experiences. We’re looking forward to working with ESPN Bet in the U.S. and theScore Bet in Ontario to engage our passionate fan base.”
Aubrey Levy, SVP at Penn Interactive, was similarly excited about the collaboration; “We’re thrilled to collaborate with the NHL to help market our new sports betting experience. Becoming an official partner allows us to more broadly engage hockey fans, develop compelling integrations and uniquely leverage NHL programming. This is also a key partnership for theScore Bet in Ontario, where the popularity of hockey is unmatched.”
